Martin Köpp

There are two words that small business owners typically don't put in the same sentence. Marketing and Fun.

There are two words that small business owners typically don't put in the same sentence. Marketing and Fun.

Marketing is hard work. But thanks to marketing mentors and coaches it can be alot easier than you think. Alot more fun though. When done right, marketing can be very rewarding and actually become easy.

The biggest take-away from all the clients I've worked with across Canada, the US, and Europe, has been that whatever it is you're doing for your business, has to be fun.

How do you make Marketing fun?

Here are some great tips on how to make marketing fun.

* Keep World Records - Hockey and the Olympics wouldn't be much fun if we didn't keep score. The obvious statistics or Key Performance Indicator (KPI) is Sales. Just like in sports, you must concentrate of supporting stats. i.e Shots on Goal or Leads, # of phone calls, appointments etc.

* Marketing Board - Plan ahead and keep track of your marketing tactics. What are you going to do in month 1, 2, 3. When is your next promotion? etc. Get your staff involved and make it fun.

* Sales Board - Keep track of your results for each day/week/month/quarter. How many calls did you take? How many prospects came into the sales funnel? How many new customers signed on?

* Attend Marketing Events - Seminars, Webinars, and Workshops are fun. See www.MarketingWorkshops.ca for a list of my upcoming events. Just realize there comes a time you need to put it into action and guys like me can help get you there quicker.

* Rewards - All your efforts need to be rewarded, the more success, the bigger the reward. The more fun marketing becomes and the more results you get!

* Prizes and Competition - Step up the rewards game and create prizes for the person that has the most amount of leads, appointments, and sales, etc.

* Referrals on Steroids - When done right, a referral program will flood your sales funnel with leads. And it's fun. Prospects, clients, and staff get excited about being part of the company and promoting your product/service.

* Set Goals - Without goals, any road will take you there. Many small business owners lack the other, more important set of goals. Marketing Goals. For example, promotions, newsletters, campaigns, for this week/month/quarter. It's alot more fun then it sounds, so roll up your sleeves and get planning.

* Consider taking on a mentor or coach -Simply put, experience is key. I took up golf one year and I learned more in 30 minutes with a golf instructor than hours wacking balls into the rough. In hindsight I spent more money trying to figure it out on my own. It's fun getting an expert help out and brainstorm with.

* Results - Keeping track of results and conversions will make you realize where to concentrate your efforts and what really works. I've developed entire systems around tracking conversions that did more than just keep stats. Tracking conversions is highly motivational and gives you the insight you need to increase leads, convert more sales, and get more results. Smarter, better, faster.

* Promotion - Christmas is around the corner, what is your marketing promotion? What will make your phone ring and what are you going to sell like hot cakes? Promotions are fun to put together and highly motivating. I helped a fellow marketer put together their promotion and I can tell you they were over the moon happy and excited about their promotion.

What if Marketing still isn't fun?

You've either not implemented all of the above or there are key elements missing. Marketing isn't easy and you don't have to do it all on your own. Get smart, get savvy, get results... Get yourself a coach that will bring you to the next level. Attend my Marketing Webinar at http://www.MarketingWorkshops.ca and I'll show you how to put your marketing efforts on steroids and make them fun. I guarantee it!